If you've watched K-dramas, you've seen it: characters sitting around a table covered in small dishes, pouring soju into each other's glasses, doing shots in unison, and having their most honest conversations of the episode. Korean drinking culture is inseparable from Korean social culture β and it has rules.
Whether you're planning to visit Korea, trying to understand what's happening in a drama, or just curious about the culture, here's your guide to Korean drinking etiquette.
The drinks
Korea's national spirit. A clear distilled liquor, traditionally made from rice, now often from sweet potato or tapioca. Typically 16-25% alcohol. Served in small shot glasses, always shared. The most consumed spirit in the world by volume β Koreans drink an extraordinary amount of it.
Korean beer β Hite, Cass, OB are the main brands. Light, easy-drinking lagers. Often mixed with soju to make somaek (μλ§₯) β a beer-soju cocktail that's dangerously drinkable.
Traditional Korean rice wine. Milky white, slightly fizzy, sweet and tangy. Much lower in alcohol than soju. Traditionally drunk from a bowl (λμ ) in rural settings. Experiencing a revival among younger Koreans and tourists.
The famous soju-beer cocktail. Pour soju into beer in roughly a 3:7 ratio. Stir with a chopstick. Refreshing, easy to drink, and sneakily strong. The most popular drink at Korean barbecue restaurants.
The unwritten rules of Korean drinking
Korean drinking has a rich etiquette. Break these rules as a foreigner and people will just laugh (affectionately). But knowing them will make you instantly impressive.
What is Anju?
Anju (μμ£Ό) is the food eaten while drinking. In Korean culture, you almost never drink without food. The anju isn't an afterthought β it's as important as the drink itself.
Popular anju includes:
- π Korean fried chicken (μΉν¨) β the classic with beer
- π₯ Dried squid (μ€μ§μ΄) β the traditional soju snack
- π₯ Steamed eggs (κ³λμ°)
- π₯ Samgyeopsal (pork belly) at the grill
- π’ Tteokbokki and fish cakes at pojangmacha tents
The pojangmacha β Korea's street drinking tents
One of the most iconic images of Korean drinking culture is the pojangmacha (ν¬μ₯λ§μ°¨) β orange-tarpaulin street food tents that appear in the evening, serving soju, makgeolli, and anju to people sitting on plastic stools in the cold.
They're in nearly every K-drama. They represent something specific in Korean culture: a place outside the normal social hierarchy, where strangers can sit together, drink cheaply, and talk honestly. They're democratic spaces β the salaryman and the student eat the same food at the same price.
The pojangmacha scene is a K-drama staple. Characters go there when they're sad, stressed, or need to have a difficult conversation. The combination of cold night air, warm soup, and soju creates the perfect emotional setting. Now you know why.
The toast: Geonbae!
The Korean toast is simple: 건배! (Geonbae!) β literally "empty glass." Like "cheers" in English or "kampai" in Japanese. Make eye contact when you clink glasses β it's considered respectful (and, according to some, good luck).
A more casual version is μ§ ! (Jjan!) β the Korean onomatopoeia for the clinking sound itself.